Program Director for PACE (Personal And Community Enrichment) a Continuing Education program providing performing arts events and non-credit classes.
- Class Programming: Created and coordinated over 200 non-credit courses per year in the areas of art, culture, music, health, and personal development. Included: conducting needs assessment; planning a balanced program; hiring and managing instructors and staff; assisting instructors with curriculum development; writing promotional materials; marketing; fiscal analysis; and program evaluation.
- Marketing: Managed the branding process for the Continuing Education department. Ensured that the brand was maintained across all platforms and channels. Grew the primary marketing piece for the program from a 4-page tabloid to a 64-page tri-annual catalogue. Designing and oversaw every step of production from layout, soliciting cover artwork from the local fine art community, securing bids, negotiating contracts, determining time lines, coordinating all parties and departments involvement. Wrote all brochure, website, newspaper and press releases copy. Created and produced all collateral materials including; brochures, advertising, posters, postcards.
- Performing Arts Presenting: Founded and managed Global Rhythms and Main Stage annual arts series. Global Rhythms focused on international music and dance from folk traditions to contemporary expressions. Main Stage provided diverse offerings across multiple genres. Partnered with the Maui Arts & Cultural Center to co-produce and co-market the series in their 1200 seat theater. Using each organizations channels we were able to reach the widest possible audience. Worked in partnership with statewide arts organizations on block booking. Collaborated with local organizations on fund raising, co-sponsorships and outreach activities.
- Special Program Development: Created ArtTech Maui, a conference to explore the interface of art and technology. Assisted with the creation of USC-on-Maui, a program to bring top notch film production and animation classes to Maui.
