I created a brand for a local health care practitioner and established that brand across all print and web collateral. In addition to creating the look and feel, the project involved determining the niche for the services being offered and then creating messaging designed to reach that unique audience. The project greatly increased exposure, name recognition and revenues for the client.
I also supported a local initiative entitled, “Nevada City Free Health”. Started by a cohort of health care practitioners, the program was created to bring a variety of health care services to the public free of charge. My contribution was to create messaging and boost awareness through the creation of print and web collateral.